From Awareness to Action: Gamified Mobility Assessment for Sustainable Urban Transport in Osnabrück

Abstract

This paper presents a mobile application to encourage sustainable travel in urban areas as a proof-of-concept for user-centred sustainable urban transport. The app provides real-time route evaluation based on the environmental impact of different transport modes and local sensor monitoring feedback. Its core feature is an ecological route assessment using life cycle assessment calculations. Users receive quantitative feedback on their carbon footprint and a mobility score ranging from one (worst, red) to five (best, green). Providing both ecological and time-based navigation assessments, the app generates a comprehensive ecological footprint based on individual behaviour, raising awareness of United Nations climate targets. To increase its appeal, the app integrates a quest model offering vouchers from local partners (e.g., half-priced coffee) and competitions (e.g., complete the most journeys under 5 km by bike or on foot per week). A user-centred development process involving multiple test groups and a physical mock-up has been used to optimize the user interface, concept, and gamification elements. The app will be extended to include location based quests and interactive chat quizzes. The project addresses key aspects of sustainable individual mobility and could be adapted for other cities, universities, or regions.